Will You Watch the Olympics on Your Mobile?
Like you, I have seen Pamela Andeson advertising telly on your mobile. But to those in the know, that’s not really telly on your mobile. It is DAB on your mobile. Real telly on your mobile (are you still with me?) is, apparently, DVBH or something like that. Anyway, it is a lot better quality and wildly sophisticated in terms of interactivity and advertising opportunities. Apparently it is big in Italy, because spectrum has been made available, and it will soon be big in France. But in the UK, there is still endless consultation before the right spectrum will become available. So if things carry on as they are, the French and the Italians will watch the London Olympics on their mobile - and the Brits will watch it wherever they can find a telly. I hope this is not another competitive advantage lost through Government dithering.
annabel purves said on February 16th, 2007 at 8:21 pm:
Hi Ed,
What’s your view on whether Ofcom should allocate spectrum for HD to Freeview? The Freeview lot (who i do a lot of work for), via campaign group HD for All, are trying to lobby hard to get government to change its non-intervention stance with Ofcom and order them to consider ring fencing the spectrum needed to provide HD on Freeview.
This seems only fair. Government are the ones that have always pushed analogue switch-off, promising that it will enable us to enjoy television services fit for the new digital age. We are required to spend our own money to make ourselves ready for analogue switch off and now it is very likely that the main platform everyone will get, namely Freeview, won’t have the ability to offer this key innovation of the digital TV revolution - just because our greedy government want to sell the spectrum to the highest bidder.
Would be very interested to hear your view. Had a lovely supper with Alex on Tuesday.
Annabel